{"id":31313,"date":"2026-03-24T11:03:10","date_gmt":"2026-03-24T10:03:10","guid":{"rendered":"https:\/\/kaotostore.com\/producto\/service-games-el-auge-y-caida-de-sega\/"},"modified":"2026-08-27T18:24:44","modified_gmt":"2026-08-27T16:24:44","slug":"service-games-el-auge-y-caida-de-sega","status":"publish","type":"product","link":"https:\/\/kaotostore.com\/en\/product\/service-games-el-auge-y-caida-de-sega\/","title":{"rendered":"Service Games El Auge y Caida de Sega"},"content":{"rendered":"

-Libro en castellano<\/strong><\/p>\n

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\u00a1LA HISTORIA COMPLETA Y DEFINITIVA DE SEGA!<\/strong><\/p>\n

Desde sus humildes comienzos en 1951 hasta su retirada como fabricante de consolas a principios de los 2000, o lo que es lo mismo, desde sus primeras tragaperras hasta\u00a0<\/span>Dreamcast<\/strong>,\u00a0<\/span>SEGA<\/strong>\u00a0<\/span>fue testigo de la crisis del videojuego que casi acab\u00f3 con la industria, fabric\u00f3 una docena de sistemas dom\u00e9sticos y particip\u00f3 en cuatro guerras de consolas. Como no pod\u00eda ser de otra manera, este libro trata a fondo la m\u00e1s famosa de todas ellas:\u00a0<\/span>Mega Drive vs SNES<\/strong>\u00a0<\/span>\/\u00a0<\/span>SEGA vs Nintendo<\/strong>, pero no se queda ah\u00ed, sino que tambi\u00e9n profundiza en las guerras de 8, 32 y 128 bits y rinde el merecido respeto a contendientes como\u00a0<\/span>Sony<\/strong>,\u00a0<\/span>NEC<\/strong>,\u00a0<\/span>Atari<\/strong>\u00a0<\/span>o\u00a0<\/span>The 3DO Company<\/strong>; aunque ninguno de ellos perjudic\u00f3 tanto a\u00a0<\/span>SEGA<\/strong>\u00a0<\/span>como la propia\u00a0<\/span>SEGA<\/strong>\u00a0<\/span>y su guerra interna entre la matriz japonesa y la americana.<\/p>\n

Service Games: El Auge y Ca\u00edda de SEGA<\/strong>\u00a0<\/span>trata todos estos temas, pero no solo se centra en la compa\u00f1\u00eda del erizo, sino que otorga igual importancia a todos los sistemas, personajes y compa\u00f1\u00edas implicadas, dando cuenta de los hechos desde un punto de vista hist\u00f3rico, comercial, del marketing y del propio consumidor.<\/p>\n

Sam Pettus<\/strong>\u00a0<\/span>nos brinda una lectura amena, narrada y documentada desde el rigor y la exhaustividad, acompa\u00f1ada de fichas t\u00e9cnicas, entrevistas exclusivas, citas, curiosidades, fotograf\u00edas y materiales gr\u00e1ficos de la \u00e9poca.<\/p>\n

Este libro de\u00a0<\/span>SEGA<\/strong>, de referencia internacional, es la historia completa y definitiva de la m\u00edtica compa\u00f1\u00eda, que ahora podr\u00e1s disfrutar en castellano y, como es habitual en\u00a0<\/span>Game Press<\/strong>, en tapa dura, completamente\u00a0<\/span>actualizado, corregido, ampliado y remasterizado<\/strong>.<\/p>\n

Incluye el cap\u00edtulo especial \u00abEl Auge y Ca\u00edda de SEGA Espa\u00f1a<\/strong>\u00bb, exclusivo para esta edici\u00f3n, de la mano de\u00a0<\/span>Ra\u00fal Mont\u00f3n<\/strong>\u00a0<\/span>\u00abThe Punisher<\/strong>\u00bb, Ex Product Manager de\u00a0<\/span>SEGA Espa\u00f1a<\/strong>, que ha contado con la ayuda de otros ex empleados de la compa\u00f1\u00eda, como\u00a0<\/span>Paco Pastor<\/strong>\u00a0<\/span>(exdirector general),\u00a0<\/span>Beatriz Pardo de Andrade<\/strong>\u00a0<\/span>(exdirectora de marketing) y\u00a0Agust\u00edn Escudero<\/strong>\u00a0<\/span>(exdirector de marketing). Descubre los or\u00edgenes y revive los \u00faltimos d\u00edas de la sede de\u00a0<\/span>SEGA<\/strong>\u00a0<\/span>en Espa\u00f1a, con datos totalmente in\u00e9ditos hasta a la fecha aportados por los propios protagonistas.<\/p>\n

Descubre todo acerca de una de las compa\u00f1\u00edas m\u00e1s grandes e influyentes de todos los tiempos. \u00a1SEGA<\/strong>!<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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-Libro en castellano \u00a1LA HISTORIA COMPLETA Y DEFINITIVA DE SEGA! Desde sus humildes comienzos en 1951 hasta su retirada como fabricante de consolas a principios de los 2000, o lo que es lo mismo, desde sus primeras tragaperras hasta\u00a0Dreamcast,\u00a0SEGA\u00a0fue testigo de la crisis del videojuego que casi acab\u00f3 con la industria, fabric\u00f3 una docena de […]<\/p>\n","protected":false},"featured_media":20834,"template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":""},"product_brand":[],"product_cat":[71,128],"product_tag":[],"class_list":["post-31313","product","type-product","status-publish","has-post-thumbnail","product_cat-artbooks-libros-de-divulgacion-comic-manga-guias","product_cat-ultimas-entradas","entry","has-media","first","instock","taxable","shipping-taxable","purchasable","product-type-simple","col","span_1_of_3","owp-content-center","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t